Ajit Kulkarni - former Senior Medical ScientistGilead Sciences. Everyone digests information differently and have different preferences on how they like to receive information and learn. Learn More >, Indegene Digital Summit Virtual 2020 | A Multi-week, Virtual Symposium for pharma & biotech. Medical Affairs organizations have an unprecedented opportunity to play a much more strategic role in the delivery of patient outcomes. We conduct a digital situation analysis and begin to monitor and identify trends, phenomena, values and attitudes around the world. As digital technologies transform drug development and marketing, companies that reinvent medical affairs can build competitive advantage in a rapidly changing pharma landscape. TMAC Advisors™, the consulting arm of TMAC, is lead by Norm Enriquez, PharmD, and consists of a cadre of recognized medical affairs leaders who have had substantial success as executives at large and small biotechnology companies. Increased scientific, clinical, regulatory, and payer requirements to demonstrate clinical value and product differentiation in increasingly well-established therapeutic areas heightens the demand for an evidence package that clearly fulfills … part of the tasks assigned to medical affairs. As described in the book Understanding Pharma: The Professional’s Guide to How Pharmaceutical and Biotech Companies Really Work, when a drug emerges from clinical development and is on the cusp of commercialization, Medical Affairs will lead the effort to explain to potential healthcare prescribers the real-world applications of the drug through the dissemination of unbiased … How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines. trust and credibility of the Medical Affairs function. Peter Covitz - Senior Director, Medical AffairsBIOGEN, Shurjeel Choudhri - Senior Vice President and Head, Medical and Scientific AffairsBAYER, Luca Dezzani - Vice President, U.S. Medical AffairsEISAI. OVERVIEW Medical Affairs is both a rewarding and challenging area in the evolving environment of drug development and launch readiness planning. MODERATOR: Sherry Siegert - Director, Medical AffairsLA JOLLA PHARMACEUTICAL COMPANY, Suzanne Giordano - Executive Director and Head of MSLsSUNOVION PHARMACEUTICALS, Wendy Wells - Director, Medical Affairs TrainingAPELLIS PHARMACEUTICALS. There is an evolving opportunity for innovative technological solutions in diagnostic testing that can impact both patients and providers. Millennials are currently the largest segment of the workforce and are rapidly changing the face of healthcare. It is crucial to showcase that the cost of investing is worth the outcome. Fast forward and medical affairs now encompasses strategy, safety, communications, post-launch trials, field teams and much more – a sort of command central of pharma. Social media has an enormous user base that can be targeted by the healthcare market. In-person communication and engagement is moving towards being replaced by online platforms. Examine how Medical Affairs can help act as a strategic partner and shape the trajectory of the Digital Therapeutics pipeline and life-cycle. The challenge is determining how to align these tools and strategies with regulatory to stay in compliance. Maria Urso - Director, Medical Affairs Field TeamEXACT SCIENCES, Jason Howard - Scientific Engagement and Medical LeadSANOFI. It was between these separating tectonic plates A key example is health economics and outcomes research. Interested in sending groups of 7 or more? By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council October 29, 2020 The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. Baker Tilly works with medical device, pharmaceutical and other life sciences organizations in developing and executing their medical affairs strategy and therapeutic area platform. PANEL: Maintain Meaningful Engagement Online. Daniel Snyder - Vice President, Medical AffairsUROVANT SCIENCES, INC. Social media can be an effective way for HCPs to stay connected, communicate, and market products or services. Kunj Gohill - Director, Digital Strategy Lead, Digital Medical AffairsNOVARTIS, Jamie L. Weiss - Head of Global Publications, Global Medical AffairsLEO Pharma. COVID-19 ANNOUNCEMENT: During this unprecedented time, we honor the doctors, nurses, first responders, clinicians, healthcare read more Best practices, cases studies, dos & don’ts of Med Ed, social media, mobile applications, etc. With pioneering experience in medical affairs operations, Pharma Initiatives helps our clients achieve their medical affairs goals efficiently, compliantly and measurably. The remarkable surge in the size and importance of the Medical Affairs function within pharma companies has roots going back decades. This is because in today’s healthcare environment, Medical Affairs is uniquely placed to work closely with all stakeholders and to reignite trust. The future of medicine will be directed by millennials and it is imperative to learn new skills to connect with them. Virtual conferences are more time-efficient for HCPs who are busy. Medical affairs teams are overwhelmed with the sheer quantity of available digital tools and platforms. Medical affairs leaders will be able to use the research results to develop digital transformation plans, secure resourcing, and identify small and big opportunities. Medical affairs Driving influence across the health care ecosystem Instant Insights Solving your most pressing business challenges starts with knowing the landscape. Many organizations that were not up-to-date with the latest digital tools and strategies were left fumbling to find fast solutions to navigating healthcare in a digital environment. Butler agrees the future custodians of the vast majority of high-level digital investment will be Medical Affairs and says they must take an active interest in driving the strategy and the implementation of these programs. Michael Kahn - Medical Affairs Operations LeaderSPARK THERAPEUTICS. Affairs department Medical Affairs employees are “people who have strong data analysis skills and have the ability to communicate that data with other functions in the clinical development process,” said a respondent from a Top 10 pharma company The value in a Medical Affairs employee is then the blend of medical/clinical familiarity Medical Affairs need to stablish a Medical Strategy that relies on four core responsibilities. By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. Examine how Medical Affairs can help act as a strategic partner and shape the trajectory of the Digital Therapeutics pipeline and life-cycle. Securing meetings in a virtual setting has its own set of challenges in comparison to meeting in person. In the post-COVID era, physician practice patterns in largely outpatient settings have shifted focus to maximizing clinical hours in an effort to maintain income leaving healthcare providers less time and patience to learn new technology or new medical information. Indegene helps global healthcare organizations address complex challenges by seamlessly integrating analytics, technology, operations and medical expertise. ... strategy and innovation throughout the entire product life cycle. Medical affairs needs to expand its focus beyond KOLs to drive interactions with a wider range of HCPs. Move your Medical Affairs team to the forefront and join the. This course is particularly suitable for medical affairs executives involved in preparing the market for a new pharmaceutical during the pre-launch phase, as well as new executives in medical affairs … Apply to Program Officer, Program Manager, US Commercial Country Lead and more! It is one thing to build a strategy but implementation requires a clear understanding of where you have been and where you can go. Dr. Matthew T. Roe has been a faculty member at Duke University School of Medine and the Duke Clinical Research Institute (DCRI) since 1999. The Director, Medical Affairs, will be a key individual to provide scientific leadership and guidance in the area of brand strategy and post approval research. 0 Shopping Cart … ACMA medical affairs strategic & consulting services. As a healthcare business, you probably know that keeping up with digital transformation in healthcare can feel overwhelming. Kunj Gohill - Director, Digital Strategy Lead, Digital Medical Affairs NOVARTIS. Ashfield Healthcare Communications is a network of multi-award-winning agencies. In the case of a conference cancellation, DGE’s liability is limited to refund conference registration fee only. Medical Affairs A study by Best Practices, a management consultancy, shows that nearly 89% of pharma players in India have a dedicated MA team . Lead engagement strategy by coordinating medical and scientific exchange across stakeholder groups to demonstrate patient impact Custodians of the benefit-risk ratio Publically volunteer unbiased medical evidence to reaffirm the focus on delivering patient outcomes Pillars of Medical Affairs Excellence 1 2 3 4 Contact us directly for pricing. The importance of Medical Affairs has increased dramatically over the past few years from a supporting, reactive function to a central, strategic, customer-facing one. All cancellations must be received in writing no later than 30 calendar days prior to the first day of the event to receive a refund, less an administrative charge of $295.00. Summarizing over 20+ research interviews with leaders from the council, download this whitepaper to learn more. For the 2nd Annual ACMA/DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. The registration fee, less the administrative charge can be credited toward another DGE conference of similar value (registration must be received within 12 months of the event from which you cancel). Medical affairs has a prominent role in taking insights gained from digital health and educating HCPs on the ways products can be used to achieve the best patient outcomes. The utility of analytics is often misunderstood and developing a data strategy can be overwhelming. This can be particularly challenging in the small to mid-sized company where resources are limited in both access to software tools and platforms and dedicated personnel to manage and maintain the communication efforts. Over the last 7 years PHARMAFUTURE ™ has become a highly regarded platform for open and thought provoking studies and exchange of views among people who are entrusted with key strategic decisions within the pharma industry. 2,816 Medical Affair Strategy Lead jobs available on Indeed.com. As biotech embraces more digital solutions, an investment into data-driven decision making and a self-service analytics model becomes crucial in showcasing ROI and value. Understand the audience you want to reach, how they learn in the digital age, and how to increase their engagement via digital content. Medical Affairs is a key stakeholder in driving digital solutions. Medical affairs in the spotlight All of these factors necessarily push medical affairs to the fore. Interactive sessions will teach you to build a clear digital strategy to bring back to your team. Loic Plantevin is a partner with Bain & Company in the Paris office. Many medical affairs teams underestimate the value of the data that they create and consume. Join us for the opportunity to participate in an interactive meeting that will help to identify best practices when implementing a digital strategy within your medical affairs team. Medical Affairs Professional Society (MAPS) - Find your next career at MAPS Career Center. 3 Tower Center Blvd.East Brunswick, NJ 08816 (732) 828-2000. The healthcare ecosystem is dynamic and being transformed with the latest tech solutions. It is essential to consistently demonstrate value to internal and external stakeholders in a digital era. It is imperative to establish a connection with other practitioners, patients, and their families to adopt and implement a business strategy to optimize patient outcomes.